Sometimes making things simple is the hardest challenge of all. The Magic Gems game needed to be easy for anyone to pick up, from the youngest to the oldest family members. It also needed to be played outside – ideally at a park – while being a safe, fun experience. And because the Magic Gem would give players the ability to “see in the dark”, we needed to magically bring night mode to a daytime experience.

The game called for an enhancement of the real world, without feeling removed from it. Luckily, our experience working with AR meant we knew exactly how to go about it. We spent a lot of time in the UX phase so we could really nail down all user interactions and asked ourselves a lot of questions: How do you create something that’s both intuitive and fun? How would a family play together? And how could we tie in the key elements of a local park, Magic Gems, and night mode, creating a consistent story?