Some call it magic. We call it AR. Meet the ultimate outdoor AR adventure game that has fans on the hunt.
Ready, set, glow! When one of the longest running cereal brands asks you to create a family-friendly outdoor AR game, you make sure it’s magical. Lucky Charms – the cereal we all know and love for its multi-colored marshmallows and frosted oats – came to 14Four to create an immersive experience for consumers to promote the launch of a brand new Lucky Charm, the “Magic Gem”. Players would harness the hidden power of the Magic Gems on an adventure to locate Lucky’s missing charms.
The ultimate reward for one lucky sweepstakes winner? A playground makeover, glowing up their local park so kids can continue to play – even once the sun sets