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An All-Star Experience for FTX

FTX wanted MLB fans to have a taste of life as a major league great. Through an immersive virtual bobblehead experience at the All-Star Game in LA, 14Four helped make that a reality.

As a major global cryptocurrency exchange, FTX is defining the next generation of banking and investment. They have multiple sponsorship deals within the sport’s world, and are the official crypto exchange of Major League Baseball. They wanted to connect with fans by offering a unique experience at the All Star Game in LA – giving visitors the chance to create their own personalized bobblehead to take away as an NFT or to print out as a traditional Topps trading card.

The Challenge

Our Approach

We’re always looking to explore the full potential of digital, so we took the original concept and pushed it further by creating the bobbleheads in 3D, with multiple sculpted poses and customizable features. The goal? For users to snap a selfie and see it instantly converted to a 3D bobblehead they could customize with poses, jerseys/colors, and facial expressions. The experience needed to be available to children as well, so data collection best practices were non-negotiable.

We deployed the latest AI tech to ensure that from the physical booth at the MLB All-Star game to users’ personal cell phones, the entire experience was fun, engaging, and easy-to-do. And because the experience was also going to go live in London during the MLB Home Run Derby, we made sure everything was set up to function globally.