The FTX Off the Grid booth needed to be fun and easy, so planning the digital flow in partnership with the physical layout of the space was central to success. We also had to strike a fine balance between staying true to the illustrated style while allowing for the user to find elements that looked like them – a case of art imitating life and vice versa.

The entire event was all about fast-paced entertainment, so we wanted to make sure that every step of the process was as engaging as it was easy to follow. Users would be standing in line to create their custom NFT on an iPad, so thinking about the synergy between the digital and physical space was always top of mind.

With deep user experience knowledge, our team came together to plan a crypto experience as exhilarating as the races taking place. For that to happen, we needed to make sure users could go through the process without it taking too much time – allowing as many people as possible to step into the digital-to-physical realm.

That meant providing just enough options in the avatar creator to be fun without bringing the line to a standstill. We settled on a 3-5 minute engagement time per user – not quite G-force speed, but the sweet spot to keep all visitors happy!