Our motion driven, rich-media campaign for Fender really struck a chord with their social followers.

The name Fender is synonymous with all things rock n’ roll. As creators of some of the world’s most iconic guitars, they’ve gathered a global audience that continues to grow with each new generation of budding musicians. And while live concerts still prove to be the best method for reaching their fans, Fender also wanted to engage with the next wave of artists using social media to share their sound. The 14Four roadies were honored to help craft and animate 3D renders of a beautiful collection of iconic guitars, so realistic, you might need help from Jimmy Page to tell them apart.