Get ready to race

Drivers take your positions, the AmEx Drive On experience is about to begin.

High speed racing, late night social events and the opportunity to step (virtually) onto the track?!
The 2023 F1 Grand Prix, hosted in Las Vegas, is a monumental 3 day event where thousands gather to enjoy a blur of roaring engines while discovering exclusive offerings from high profile partner brands.
In collaboration with American Express, our team helped to take things up a gear for lucky race attendees visiting the AmEx Fan experience. Not only did card holders gain front row seats to the race, 14Four helped them suit up and jump into the driver’s seat of their very own digital formula 1 car.

American Express wanted to get fans closer to the action, and what’s closer than becoming an F1 driver yourself? With high-volume visitor numbers, our team needed to create an experience that was engaging and bespoke to each user passing through the AmEx center. From start to finish line, each user could create a custom avatar using their own profile that would feature in an exclusive video takeaway. Capturing each driver’s likeness would require the best pit crew in the game, luckily 14Four has been around the track a few times and were ready to step up to the mark.

A collection of still from the Drive On experience

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