The story of tequila

Rich flavors and even richer stories await customers in this immersive AR experience, promoting Pernod Ricard's agave-based tequila.

Pernod Ricard is a brand that's known for its quality and craftsmanship. From its signature spirits to its innovative marketing campaigns, the brand is always pushing boundaries and looking for new ways to engage with its customers. So when the company set out to create an AR experience to promote its agave-based products, our team prepped the tumblers and ice, ready to savor the heritage and culture blended throughout each product as we developed digital counterparts with true to brand definition.

The Challenge

Creating lifelike 3D models that accurately represent the tequila bottles and cocktails was no easy feat. The team had to ensure that each material's density, light refraction, and branded labels were all perfect imitations in order to create a realistic and immersive experience. Capturing the texture and appearance of glass and liquid in particular can be a challenge, requiring a level of skill and attention to detail equal to that of the agave farmers and distilleries who craft these fine drinks.

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