Cap'n Crunch

Challenge

Storytelling is at the core of every video game, and we knew we needed to create a game that would be 100% true to the brand while telling an epic Cap’n Crunch tale. Equally important was deciding on the right art style for an adventure of this magnitude – something that would have universal appeal as it would be marketed to a wide range of players. We needed to bring all these factors into consideration before landing on the right approach.

Approach

We didn’t need to look much further than the classics to find inspiration for Cap’n Crunch’s new adventure. We’re talking Mario, Metroid, Sonic the Hedgehog. With as many years under his belt as these fellow well-loved characters, we felt a retro approach was the perfect fit. That meant it was old-school all the way with a retro pixel art style.

Solution

Our team has deep experience in game design, illustration, and pixel art, so we went to work drawing out the storyline, pixel by pixel, then animating it, frame by frame. We decided to go with a classic side scrolling adventure for our game mechanic, as it best aligned with the adventurous narrative of the game. The story challenges players to traverse three levels, each featuring its own environment and character all leading up to a quintessential boss battle as the perfect end to the game, story, and experience.