Amex F1 Trivia
Game
Client:
American Express, THE·TEAM
It’s lights out and away we go! Amex takes trivia to the track for a global F1 Experience.
Get set for an adrenaline fueled challenge when you take on five competing racers in the Formula 1 Trivia game, presented by American Express. Be first to the answer when faced with a variety of questions from the world’s fastest growing sports industry, and see your car break ahead of the pack. Take advantage throughout the circuit, with power ups fitted to your racer persona that slow your opponents and boost you towards victory. Featuring at Grand Prix events around the world, fans won’t want to miss out on this exhilarating competition.
Challenge
As a premium partner to Formula 1, American Express offers card members exclusive experiences when attending Grand Prix races each year. Leading these experiences as their marketing team principle, THE·TEAM approached us with an idea to develop a race enthusiast trivia game. The experience would be hosted inside an Amex fan zone, located trackside at up to 13 Grand Prix events world-wide, where members would be led through a series of interactive stations.
Starting with a personal questionnaire, fans would discover their “racer persona” that unlocked a unique power up to be used in the following game. Racers would then take their positions at the custom built trivia bar, proceeding through a number of rounds to determine the overall winner and collect limited edition Amex prizes.
Solution
Our team of digital wheel gunners worked fast with THE·TEAM to establish game rules, timing and cutscenes that would bring the experience to life. While THE·TEAM fabricated the physical install, comprising of a pit wall style trivia bar, our crew took to designing the UI and 3D animation that would be connected across each personal screen and a larger mounted display.
Fans would then take up their positions to battle it out through several rounds of multiple choice questions, utilizing their preloaded racer persona power ups to gain an advantage over the competition.
Between each round, players would experience cinematic cutscenes depicting their chosen car, informing the group of the current race leader. Additionally, the cutscenes were proceeded by a 3D circuit map, based upon the actual race circuit for the Grand prix they were attending, allowing players to see their current position in the table.
For the final lap, players were directed to look at the larger screen in front for a photo finish cutscene celebrating the trivia champion and race winner.
Impact
The Amex blue was going purple with this exclusive digital experience. Each Grand Prix event saw lines out the door, with over twenty thousand players across all events wanting to get in on the action. Members showed up for speed, but Amex successfully stopped them in their tracks with support from our team.
The experience would be hosted inside an Amex fan zone, located trackside at up to 13 Grand Prix events worldwide.
For the final lap, players were directed to look at the larger screen in front for a photo finish cutscene.
Rangale
Product, AI Integration