Toyota called on man's best friend to review the first-ever Tacoma T.R.D with the world’s most indestructible dog toy!
Through a dynamic promotional website developed by 14Four, hundreds of lucky pups were given the chance to get their paws on a rubberized version of the Toyota Tacoma. With each durable toy demonstrating the rugged nature of the vehicle, tails around the nation were wagging with joy for the latest off- road exclusive.
Challenge
Through extensive target audience research, Toyota discovered that up to 55% of truck owners also happened to be dog owners, and that 66% of shoppers took their beloved pets into consideration when choosing their new ride. This sparked the endearing idea to create something bespoke for this unique group that would serve as a never ending product demo. With the dog toy helping to connect dog owners to dealerships, it was time to bark about it and generate attention.
Solution
14Four went to work faster than a Collie herding sheep to bring this campaign together in a digital space. Our team of developers produced the promotional site that worked as smooth as it was stunning, adaptable across various devices and browsers for high user traffic. The website served as the hub throughout the campaign for audiences across the nation to learn more about the new Toyota Tacoma and engage with the promotional giveaway. Once all of the dog toys had been claimed, our operations team stepped up to distribute each dog toy to its forever home, delivering excitement to each recipient, which we’re sure mail carriers nationwide were relieved to be carrying!
Impact
Toyota’s dog toy campaign fetched huge success with over 660% leads generated and over 200% in social engagement. Generating more than 100,000 in target reach with mentions in AdWeek, Motortrend, Media Post and Autoblog, Toyota firmly established itself as leader of the pack among competitors.
Toyota’s dog toy campaign fetched huge success with over 660% leads generated
Kia Robo-Dog
AR Experience