[{"data":1,"prerenderedAt":1049},["Reactive",2],{"V15jKH4lb0":3,"footer-global":63,"payload-projects-nike-lego":97,"_apollo:default":1048},{"id":4,"menuItems":5,"updatedAt":61,"createdAt":61,"globalType":62},1,[6,27,44],{"id":7,"title":8,"slug":9,"video":10},"697a9508785cee0e7a0705ef","Work","projects",{"id":4,"alt":11,"caption":12,"prefix":13,"updatedAt":14,"createdAt":15,"url":16,"thumbnailURL":12,"filename":17,"mimeType":18,"filesize":19,"width":12,"height":12,"focalX":12,"focalY":12,"sizes":20},"Work Menu Background Video",null,"media-assets","2026-01-28T23:01:51.370Z","2026-01-28T23:01:51.369Z","https://cms.14four.com/media-assets/menu-work.mp4","menu-work.mp4","video/mp4",5982294,{"thumbnail":21,"small":23,"medium":24,"large":25,"xlarge":26},{"url":22,"width":12,"height":12,"mimeType":12,"filesize":12,"filename":12},"https://cms.14four.com/media-assets/null",{"url":22,"width":12,"height":12,"mimeType":12,"filesize":12,"filename":12},{"url":22,"width":12,"height":12,"mimeType":12,"filesize":12,"filename":12},{"url":22,"width":12,"height":12,"mimeType":12,"filesize":12,"filename":12},{"url":22,"width":12,"height":12,"mimeType":12,"filesize":12,"filename":12},{"id":28,"title":29,"slug":30,"video":31},"697a9560785cee0e7a0705f0","Collections","collections",{"id":32,"alt":33,"caption":12,"prefix":13,"updatedAt":34,"createdAt":34,"url":35,"thumbnailURL":12,"filename":36,"mimeType":18,"filesize":37,"width":12,"height":12,"focalX":12,"focalY":12,"sizes":38},2,"Collections Menu Background Video","2026-01-28T23:02:28.882Z","https://cms.14four.com/media-assets/menu-collections.mp4","menu-collections.mp4",6496507,{"thumbnail":39,"small":40,"medium":41,"large":42,"xlarge":43},{"url":22,"width":12,"height":12,"mimeType":12,"filesize":12,"filename":12},{"url":22,"width":12,"height":12,"mimeType":12,"filesize":12,"filename":12},{"url":22,"width":12,"height":12,"mimeType":12,"filesize":12,"filename":12},{"url":22,"width":12,"height":12,"mimeType":12,"filesize":12,"filename":12},{"url":22,"width":12,"height":12,"mimeType":12,"filesize":12,"filename":12},{"id":45,"title":46,"slug":47,"video":48},"697a9587785cee0e7a0705f1","About","about",{"id":49,"alt":50,"caption":12,"prefix":13,"updatedAt":51,"createdAt":51,"url":52,"thumbnailURL":12,"filename":53,"mimeType":18,"filesize":54,"width":12,"height":12,"focalX":12,"focalY":12,"sizes":55},3,"About Menu Background Video","2026-01-28T23:02:57.837Z","https://cms.14four.com/media-assets/menu-about.mp4","menu-about.mp4",6382953,{"thumbnail":56,"small":57,"medium":58,"large":59,"xlarge":60},{"url":22,"width":12,"height":12,"mimeType":12,"filesize":12,"filename":12},{"url":22,"width":12,"height":12,"mimeType":12,"filesize":12,"filename":12},{"url":22,"width":12,"height":12,"mimeType":12,"filesize":12,"filename":12},{"url":22,"width":12,"height":12,"mimeType":12,"filesize":12,"filename":12},{"url":22,"width":12,"height":12,"mimeType":12,"filesize":12,"filename":12},"2026-01-28T23:03:02.488Z","navigation",{"id":4,"footerItems":64,"socialLinks":77,"address":87,"copyrightText":93,"updatedAt":94,"createdAt":95,"globalType":96},[65,71],{"id":66,"title":67,"description":68,"linkText":69,"linkHref":70},"69839024fd817a51d3143802","Let's build it","Know exactly what you want to create? Perfect! Let’s chat about making it a reality.","business@14four.com","mailto:business@14four.com",{"id":72,"title":73,"description":74,"linkText":75,"linkHref":76},"69839045fd817a51d3143803","Come visit","1722 E Sprague Ave\n\u003Cbr/>\nSuite 130\n\u003Cbr/>\nSpokane, WA 99202","Open maps","https://maps.app.goo.gl/WqVE6fUC3vMi86ho6",[78,83],{"id":79,"platform":80,"url":81,"order":82},"698390d3fd817a51d3143804","instagram","https://www.instagram.com/_14four",0,{"id":84,"platform":85,"url":86,"order":4},"698390eafd817a51d3143805","linkedin","https://www.linkedin.com/company/14four",{"line1":88,"line2":89,"city":90,"state":91,"zipCode":92},"1722 E Sprague Ave","Suite 130","Spokane","WA","99202","14Four","2026-04-22T17:58:00.877Z","2026-02-04T18:34:13.156Z","footer",{"id":98,"title":99,"subtitle":100,"client":101,"category":102,"categories":103,"teaserImageCard":112,"teaserImageCardMobile":144,"hoverVideo":167,"teaserImageHorizontal":179,"teaserImageHorizontalMobile":215,"projectLink":12,"externalLink":12,"introduction":238,"body":256,"video":284,"blocks":321,"relatedProject":527,"sortOrder":1045,"slug":114,"status":1038,"updatedAt":1046,"createdAt":1047,"_status":1038},26,"Nike X LEGO: Rewrite the Rules","UI/UX Design, Experience","Nike, Lego, AKQA","project",[104,108],{"id":105,"singular":106,"plural":106,"slug":106,"updatedAt":107,"createdAt":107},9,"UI/UX Design","2026-05-28T22:09:25.513Z",{"id":109,"singular":110,"plural":110,"slug":110,"updatedAt":111,"createdAt":111},10,"Digital Installation","2026-05-28T22:15:30.347Z",{"id":113,"alt":114,"caption":12,"prefix":13,"updatedAt":115,"createdAt":115,"url":116,"thumbnailURL":117,"filename":118,"mimeType":119,"filesize":120,"width":121,"height":122,"focalX":12,"focalY":12,"sizes":123},366,"nike-lego","2026-05-28T20:59:06.146Z","https://cms.14four.com/media-assets/PROJECT 9.jpg","https://cms.14four.com/api/media/file/PROJECT%209-300x169.jpg","PROJECT 9.jpg","image/jpeg",1196753,1289,724,{"thumbnail":124,"small":130,"medium":136,"large":142,"xlarge":143},{"url":125,"width":126,"height":127,"mimeType":119,"filesize":128,"filename":129},"https://cms.14four.com/media-assets/PROJECT 9-300x169.jpg",300,169,10604,"PROJECT 9-300x169.jpg",{"url":131,"width":132,"height":133,"mimeType":119,"filesize":134,"filename":135},"https://cms.14four.com/media-assets/PROJECT 9-600x337.jpg",600,337,33318,"PROJECT 9-600x337.jpg",{"url":137,"width":138,"height":139,"mimeType":119,"filesize":140,"filename":141},"https://cms.14four.com/media-assets/PROJECT 9-900x506.jpg",900,506,65659,"PROJECT 9-900x506.jpg",{"url":22,"width":12,"height":12,"mimeType":12,"filesize":12,"filename":12},{"url":22,"width":12,"height":12,"mimeType":12,"filesize":12,"filename":12},{"id":145,"alt":114,"caption":12,"prefix":13,"updatedAt":146,"createdAt":146,"url":147,"thumbnailURL":148,"filename":149,"mimeType":119,"filesize":150,"width":151,"height":152,"focalX":12,"focalY":12,"sizes":153},367,"2026-05-28T20:59:19.489Z","https://cms.14four.com/media-assets/PROJECT-3.jpg","https://cms.14four.com/api/media/file/PROJECT-3-300x434.jpg","PROJECT-3.jpg",880668,670,970,{"thumbnail":154,"small":159,"medium":164,"large":165,"xlarge":166},{"url":155,"width":126,"height":156,"mimeType":119,"filesize":157,"filename":158},"https://cms.14four.com/media-assets/PROJECT-3-300x434.jpg",434,22324,"PROJECT-3-300x434.jpg",{"url":160,"width":132,"height":161,"mimeType":119,"filesize":162,"filename":163},"https://cms.14four.com/media-assets/PROJECT-3-600x869.jpg",869,74335,"PROJECT-3-600x869.jpg",{"url":22,"width":12,"height":12,"mimeType":12,"filesize":12,"filename":12},{"url":22,"width":12,"height":12,"mimeType":12,"filesize":12,"filename":12},{"url":22,"width":12,"height":12,"mimeType":12,"filesize":12,"filename":12},{"id":168,"alt":114,"caption":12,"prefix":13,"updatedAt":169,"createdAt":169,"url":170,"thumbnailURL":12,"filename":171,"mimeType":18,"filesize":172,"width":12,"height":12,"focalX":12,"focalY":12,"sizes":173},368,"2026-05-28T20:59:49.668Z","https://cms.14four.com/media-assets/nike-lego-tile.mp4","nike-lego-tile.mp4",10569678,{"thumbnail":174,"small":175,"medium":176,"large":177,"xlarge":178},{"url":22,"width":12,"height":12,"mimeType":12,"filesize":12,"filename":12},{"url":22,"width":12,"height":12,"mimeType":12,"filesize":12,"filename":12},{"url":22,"width":12,"height":12,"mimeType":12,"filesize":12,"filename":12},{"url":22,"width":12,"height":12,"mimeType":12,"filesize":12,"filename":12},{"url":22,"width":12,"height":12,"mimeType":12,"filesize":12,"filename":12},{"id":180,"alt":114,"caption":12,"prefix":13,"updatedAt":181,"createdAt":181,"url":182,"thumbnailURL":183,"filename":184,"mimeType":119,"filesize":185,"width":186,"height":132,"focalX":12,"focalY":12,"sizes":187},369,"2026-05-28T21:00:08.173Z","https://cms.14four.com/media-assets/Frame 14.jpg","https://cms.14four.com/api/media/file/Frame%2014-300x63.jpg","Frame 14.jpg",1141507,2880,{"thumbnail":188,"small":193,"medium":198,"large":203,"xlarge":209},{"url":189,"width":126,"height":190,"mimeType":119,"filesize":191,"filename":192},"https://cms.14four.com/media-assets/Frame 14-300x63.jpg",63,2074,"Frame 14-300x63.jpg",{"url":194,"width":132,"height":195,"mimeType":119,"filesize":196,"filename":197},"https://cms.14four.com/media-assets/Frame 14-600x125.jpg",125,5492,"Frame 14-600x125.jpg",{"url":199,"width":138,"height":200,"mimeType":119,"filesize":201,"filename":202},"https://cms.14four.com/media-assets/Frame 14-900x188.jpg",188,11609,"Frame 14-900x188.jpg",{"url":204,"width":205,"height":206,"mimeType":119,"filesize":207,"filename":208},"https://cms.14four.com/media-assets/Frame 14-1400x292.jpg",1400,292,29335,"Frame 14-1400x292.jpg",{"url":210,"width":211,"height":212,"mimeType":119,"filesize":213,"filename":214},"https://cms.14four.com/media-assets/Frame 14-1920x400.jpg",1920,400,55773,"Frame 14-1920x400.jpg",{"id":216,"alt":114,"caption":12,"prefix":13,"updatedAt":217,"createdAt":217,"url":218,"thumbnailURL":219,"filename":220,"mimeType":119,"filesize":221,"width":222,"height":223,"focalX":12,"focalY":12,"sizes":224},370,"2026-05-28T21:00:17.455Z","https://cms.14four.com/media-assets/Frame 15.jpg","https://cms.14four.com/api/media/file/Frame%2015-300x128.jpg","Frame 15.jpg",197354,748,320,{"thumbnail":225,"small":230,"medium":235,"large":236,"xlarge":237},{"url":226,"width":126,"height":227,"mimeType":119,"filesize":228,"filename":229},"https://cms.14four.com/media-assets/Frame 15-300x128.jpg",128,3537,"Frame 15-300x128.jpg",{"url":231,"width":132,"height":232,"mimeType":119,"filesize":233,"filename":234},"https://cms.14four.com/media-assets/Frame 15-600x257.jpg",257,12175,"Frame 15-600x257.jpg",{"url":22,"width":12,"height":12,"mimeType":12,"filesize":12,"filename":12},{"url":22,"width":12,"height":12,"mimeType":12,"filesize":12,"filename":12},{"url":22,"width":12,"height":12,"mimeType":12,"filesize":12,"filename":12},{"root":239},{"type":240,"format":241,"indent":82,"version":4,"children":242,"direction":12},"root","",[243,251],{"tag":244,"type":245,"format":241,"indent":82,"version":4,"children":246,"direction":12},"h2","heading",[247],{"mode":248,"text":249,"type":250,"style":241,"detail":82,"format":82,"version":4},"normal","Rewrite the rules and create a new way to play with Nike X LEGO’s dream hoops.","text",{"type":252,"format":241,"indent":82,"version":4,"children":253,"direction":12,"textStyle":241,"textFormat":82},"paragraph",[254],{"mode":248,"text":255,"type":250,"style":241,"detail":82,"format":82,"version":4},"Building on an exciting brand partnership, Nike and Lego connected with Kids Footlocker Stores to launch their latest collection in kids clothing. Transforming retail stores into playgrounds, custom courts, interactive tablets and hoops made of LEGO brick, invited shoppers to rediscover the joy of sport in new imaginative ways. Fans chose from a number of quirky suggestions to piece together custom rules and compete in a challenge of their own creation, where the only goal is to have fun.",{"root":257},{"type":240,"format":241,"indent":82,"version":4,"children":258,"direction":12},[259,264,268,272,276,280],{"tag":260,"type":245,"format":241,"indent":82,"version":4,"children":261,"direction":12},"h3",[262],{"mode":248,"text":263,"type":250,"style":241,"detail":82,"format":82,"version":4},"Challenge",{"type":252,"format":241,"indent":82,"version":4,"children":265,"direction":12,"textStyle":241,"textFormat":82},[266],{"mode":248,"text":267,"type":250,"style":241,"detail":82,"format":82,"version":4},"For 70% of kids ages 13+, organized sports begin to lose their appeal as the freedom of play is replaced by the pressure to win. Our partners at AKQA saw an opportunity to bring back that feeling of unbound energy through an experience that would allow self expression to combine with physical activity. Inside five Kids Footlockers, Nike and LEGO would assemble interchangeable basketball courts for shoppers to play on when visiting the store. Each court would be fitted with a digital touchscreen where the user could enter their name, and select the rules of their game for a truly personalized experience. With play through lasting two minutes, a countdown timer and the player’s rules would be displayed on screen for other guests in the store to join in.",{"tag":260,"type":245,"format":241,"indent":82,"version":4,"children":269,"direction":12},[270],{"mode":248,"text":271,"type":250,"style":241,"detail":82,"format":82,"version":4},"Solution",{"type":252,"format":241,"indent":82,"version":4,"children":273,"direction":12,"textStyle":241,"textFormat":82},[274],{"mode":248,"text":275,"type":250,"style":241,"detail":82,"format":82,"version":4},"Taking inspiration from the iconic LEGO bricks, our playful team of creatives designed the full rule building system that allowed users to easily scroll through a variety of choices, and bring their hoop dreams onto a real basketball court. Intuitive UI and transition animations made gameplay set up quick and fun, allowing multiple users the chance to experience the court while shopping the exclusive range. We then passed the ball to our development team who built and loaded the rule builder into a free standing touch screen so that users could create independently.",{"tag":260,"type":245,"format":241,"indent":82,"version":4,"children":277,"direction":12},[278],{"mode":248,"text":279,"type":250,"style":241,"detail":82,"format":82,"version":4},"Impact",{"type":252,"format":241,"indent":82,"version":4,"children":281,"direction":12,"textStyle":241,"textFormat":82},[282],{"mode":248,"text":283,"type":250,"style":241,"detail":82,"format":82,"version":4},"Visitors at participating stores were inspired to think big \u2028and move boldly. Played on hoops built up with thousands \u2028of LEGO bricks, inventive young minds from across the country found countless new ways to revamp the sport. \u2028With 522 unique rule combinations, Nike and LEGO didn’t \u2028just fit kids with new gear, they empowered them to never stop having fun.",{"vimeoId":285,"poster":286},"1195783004",{"id":287,"alt":114,"caption":12,"prefix":13,"updatedAt":288,"createdAt":288,"url":289,"thumbnailURL":290,"filename":291,"mimeType":119,"filesize":292,"width":293,"height":294,"focalX":12,"focalY":12,"sizes":295},371,"2026-05-28T21:01:56.123Z","https://cms.14four.com/media-assets/VIDEO-5.jpg","https://cms.14four.com/api/media/file/VIDEO-5-300x148.jpg","VIDEO-5.jpg",3119630,2914,1440,{"thumbnail":296,"small":301,"medium":306,"large":311,"xlarge":316},{"url":297,"width":126,"height":298,"mimeType":119,"filesize":299,"filename":300},"https://cms.14four.com/media-assets/VIDEO-5-300x148.jpg",148,6560,"VIDEO-5-300x148.jpg",{"url":302,"width":132,"height":303,"mimeType":119,"filesize":304,"filename":305},"https://cms.14four.com/media-assets/VIDEO-5-600x296.jpg",296,25603,"VIDEO-5-600x296.jpg",{"url":307,"width":138,"height":308,"mimeType":119,"filesize":309,"filename":310},"https://cms.14four.com/media-assets/VIDEO-5-900x445.jpg",445,56540,"VIDEO-5-900x445.jpg",{"url":312,"width":205,"height":313,"mimeType":119,"filesize":314,"filename":315},"https://cms.14four.com/media-assets/VIDEO-5-1400x692.jpg",692,128302,"VIDEO-5-1400x692.jpg",{"url":317,"width":211,"height":318,"mimeType":119,"filesize":319,"filename":320},"https://cms.14four.com/media-assets/VIDEO-5-1920x949.jpg",949,215929,"VIDEO-5-1920x949.jpg",[322,391,430,441,492],{"id":323,"mobileCarousel":324,"blockName":12,"images":325,"blockType":390},"6a18adcd8cc5ca9325bd0e40",false,[326,356],{"id":327,"image":328,"text":12,"order":354,"columns":355},"6a18adce8cc5ca9325bd0e41",{"id":329,"alt":114,"caption":12,"prefix":13,"updatedAt":330,"createdAt":330,"url":331,"thumbnailURL":332,"filename":333,"mimeType":119,"filesize":334,"width":335,"height":294,"focalX":12,"focalY":12,"sizes":336},372,"2026-05-28T21:05:09.255Z","https://cms.14four.com/media-assets/IMG-30.jpg","https://cms.14four.com/api/media/file/IMG-30-300x335.jpg","IMG-30.jpg",2152734,1288,{"thumbnail":337,"small":342,"medium":347,"large":352,"xlarge":353},{"url":338,"width":126,"height":339,"mimeType":119,"filesize":340,"filename":341},"https://cms.14four.com/media-assets/IMG-30-300x335.jpg",335,29098,"IMG-30-300x335.jpg",{"url":343,"width":132,"height":344,"mimeType":119,"filesize":345,"filename":346},"https://cms.14four.com/media-assets/IMG-30-600x671.jpg",671,96018,"IMG-30-600x671.jpg",{"url":348,"width":138,"height":349,"mimeType":119,"filesize":350,"filename":351},"https://cms.14four.com/media-assets/IMG-30-900x1006.jpg",1006,184172,"IMG-30-900x1006.jpg",{"url":22,"width":12,"height":12,"mimeType":12,"filesize":12,"filename":12},{"url":22,"width":12,"height":12,"mimeType":12,"filesize":12,"filename":12},"image-first","4",{"id":357,"image":358,"text":383,"order":354,"columns":355},"6a18ae0a8cc5ca9325bd0e42",{"id":359,"alt":114,"caption":12,"prefix":13,"updatedAt":360,"createdAt":360,"url":361,"thumbnailURL":362,"filename":363,"mimeType":119,"filesize":364,"width":335,"height":365,"focalX":12,"focalY":12,"sizes":366},373,"2026-05-28T21:05:33.379Z","https://cms.14four.com/media-assets/IMG-31.jpg","https://cms.14four.com/api/media/file/IMG-31-300x168.jpg","IMG-31.jpg",1056097,720,{"thumbnail":367,"small":372,"medium":376,"large":381,"xlarge":382},{"url":368,"width":126,"height":369,"mimeType":119,"filesize":370,"filename":371},"https://cms.14four.com/media-assets/IMG-31-300x168.jpg",168,16308,"IMG-31-300x168.jpg",{"url":373,"width":132,"height":339,"mimeType":119,"filesize":374,"filename":375},"https://cms.14four.com/media-assets/IMG-31-600x335.jpg",58718,"IMG-31-600x335.jpg",{"url":377,"width":138,"height":378,"mimeType":119,"filesize":379,"filename":380},"https://cms.14four.com/media-assets/IMG-31-900x503.jpg",503,120063,"IMG-31-900x503.jpg",{"url":22,"width":12,"height":12,"mimeType":12,"filesize":12,"filename":12},{"url":22,"width":12,"height":12,"mimeType":12,"filesize":12,"filename":12},{"root":384},{"type":240,"format":241,"indent":82,"version":4,"children":385,"direction":12},[386],{"type":252,"format":241,"indent":82,"version":4,"children":387,"direction":12,"textStyle":241,"textFormat":82},[388],{"mode":248,"text":389,"type":250,"style":241,"detail":82,"format":82,"version":4},"LEGO themed basketball courts invited shoppers to rediscover play by letting their imaginations loose.","image-block",{"id":392,"mobileCarousel":324,"blockName":12,"images":393,"blockType":390},"6a18ae258cc5ca9325bd0e43",[394],{"id":395,"image":396,"text":12,"order":354,"columns":429},"6a18ae298cc5ca9325bd0e44",{"id":397,"alt":114,"caption":12,"prefix":13,"updatedAt":398,"createdAt":398,"url":399,"thumbnailURL":400,"filename":401,"mimeType":119,"filesize":402,"width":403,"height":404,"focalX":12,"focalY":12,"sizes":405},374,"2026-05-28T21:06:07.667Z","https://cms.14four.com/media-assets/IMG-32.jpg","https://cms.14four.com/api/media/file/IMG-32-300x169.jpg","IMG-32.jpg",3620268,2616,1472,{"thumbnail":406,"small":410,"medium":415,"large":419,"xlarge":424},{"url":407,"width":126,"height":127,"mimeType":119,"filesize":408,"filename":409},"https://cms.14four.com/media-assets/IMG-32-300x169.jpg",16526,"IMG-32-300x169.jpg",{"url":411,"width":132,"height":412,"mimeType":119,"filesize":413,"filename":414},"https://cms.14four.com/media-assets/IMG-32-600x338.jpg",338,63027,"IMG-32-600x338.jpg",{"url":416,"width":138,"height":139,"mimeType":119,"filesize":417,"filename":418},"https://cms.14four.com/media-assets/IMG-32-900x506.jpg",138965,"IMG-32-900x506.jpg",{"url":420,"width":205,"height":421,"mimeType":119,"filesize":422,"filename":423},"https://cms.14four.com/media-assets/IMG-32-1400x788.jpg",788,294555,"IMG-32-1400x788.jpg",{"url":425,"width":211,"height":426,"mimeType":119,"filesize":427,"filename":428},"https://cms.14four.com/media-assets/IMG-32-1920x1080.jpg",1080,463088,"IMG-32-1920x1080.jpg","8",{"id":431,"quote":432,"author":439,"blockName":12,"blockType":440},"6a18ae458cc5ca9325bd0e45",{"root":433},{"type":240,"format":241,"indent":82,"version":4,"children":434,"direction":12},[435],{"type":252,"format":241,"indent":82,"version":4,"children":436,"direction":12,"textStyle":241,"textFormat":82},[437],{"mode":248,"text":438,"type":250,"style":241,"detail":82,"format":82,"version":4},"The full rule building system allows users to easily scroll through a variety of choices, and bring their hoop dreams onto a real basketball court","--","quote-block",{"id":442,"mobileCarousel":324,"blockName":12,"images":443,"blockType":390},"6a18ae4d8cc5ca9325bd0e46",[444,468],{"id":445,"image":446,"text":12,"order":354,"columns":355},"6a18ae508cc5ca9325bd0e47",{"id":447,"alt":114,"caption":12,"prefix":13,"updatedAt":448,"createdAt":448,"url":449,"thumbnailURL":450,"filename":451,"mimeType":119,"filesize":452,"width":121,"height":365,"focalX":12,"focalY":12,"sizes":453},375,"2026-05-28T21:06:36.947Z","https://cms.14four.com/media-assets/IMG-33.jpg","https://cms.14four.com/api/media/file/IMG-33-300x168.jpg","IMG-33.jpg",773678,{"thumbnail":454,"small":458,"medium":462,"large":466,"xlarge":467},{"url":455,"width":126,"height":369,"mimeType":119,"filesize":456,"filename":457},"https://cms.14four.com/media-assets/IMG-33-300x168.jpg",8137,"IMG-33-300x168.jpg",{"url":459,"width":132,"height":339,"mimeType":119,"filesize":460,"filename":461},"https://cms.14four.com/media-assets/IMG-33-600x335.jpg",29439,"IMG-33-600x335.jpg",{"url":463,"width":138,"height":378,"mimeType":119,"filesize":464,"filename":465},"https://cms.14four.com/media-assets/IMG-33-900x503.jpg",60209,"IMG-33-900x503.jpg",{"url":22,"width":12,"height":12,"mimeType":12,"filesize":12,"filename":12},{"url":22,"width":12,"height":12,"mimeType":12,"filesize":12,"filename":12},{"id":469,"image":470,"text":12,"order":354,"columns":355},"6a18ae618cc5ca9325bd0e48",{"id":471,"alt":114,"caption":12,"prefix":13,"updatedAt":472,"createdAt":472,"url":473,"thumbnailURL":474,"filename":475,"mimeType":119,"filesize":476,"width":335,"height":365,"focalX":12,"focalY":12,"sizes":477},376,"2026-05-28T21:07:29.815Z","https://cms.14four.com/media-assets/IMG-34.jpg","https://cms.14four.com/api/media/file/IMG-34-300x168.jpg","IMG-34.jpg",453864,{"thumbnail":478,"small":482,"medium":486,"large":490,"xlarge":491},{"url":479,"width":126,"height":369,"mimeType":119,"filesize":480,"filename":481},"https://cms.14four.com/media-assets/IMG-34-300x168.jpg",7210,"IMG-34-300x168.jpg",{"url":483,"width":132,"height":339,"mimeType":119,"filesize":484,"filename":485},"https://cms.14four.com/media-assets/IMG-34-600x335.jpg",18980,"IMG-34-600x335.jpg",{"url":487,"width":138,"height":378,"mimeType":119,"filesize":488,"filename":489},"https://cms.14four.com/media-assets/IMG-34-900x503.jpg",35722,"IMG-34-900x503.jpg",{"url":22,"width":12,"height":12,"mimeType":12,"filesize":12,"filename":12},{"url":22,"width":12,"height":12,"mimeType":12,"filesize":12,"filename":12},{"id":493,"mobileCarousel":324,"blockName":12,"images":494,"blockType":390},"6a18cb123a50c25ddfa962f6",[495],{"id":496,"image":497,"text":12,"order":354,"columns":429},"6a18cb163a50c25ddfa962f7",{"id":498,"alt":499,"caption":499,"prefix":13,"updatedAt":500,"createdAt":500,"url":501,"thumbnailURL":502,"filename":503,"mimeType":504,"filesize":505,"width":403,"height":404,"focalX":12,"focalY":12,"sizes":506},377,"NXL-IMG-3","2026-05-28T23:09:36.760Z","https://cms.14four.com/media-assets/NXL-IMG-3.png","https://cms.14four.com/api/media/file/NXL-IMG-3-300x169.png","NXL-IMG-3.png","image/png",5470996,{"thumbnail":507,"small":511,"medium":515,"large":519,"xlarge":523},{"url":508,"width":126,"height":127,"mimeType":504,"filesize":509,"filename":510},"https://cms.14four.com/media-assets/NXL-IMG-3-300x169.png",156119,"NXL-IMG-3-300x169.png",{"url":512,"width":132,"height":412,"mimeType":504,"filesize":513,"filename":514},"https://cms.14four.com/media-assets/NXL-IMG-3-600x338.png",607175,"NXL-IMG-3-600x338.png",{"url":516,"width":138,"height":139,"mimeType":504,"filesize":517,"filename":518},"https://cms.14four.com/media-assets/NXL-IMG-3-900x506.png",1340237,"NXL-IMG-3-900x506.png",{"url":520,"width":205,"height":421,"mimeType":504,"filesize":521,"filename":522},"https://cms.14four.com/media-assets/NXL-IMG-3-1400x788.png",3185705,"NXL-IMG-3-1400x788.png",{"url":524,"width":211,"height":426,"mimeType":504,"filesize":525,"filename":526},"https://cms.14four.com/media-assets/NXL-IMG-3-1920x1080.png",5793148,"NXL-IMG-3-1920x1080.png",{"id":528,"title":529,"subtitle":530,"client":531,"category":102,"categories":532,"teaserImageCard":545,"teaserImageCardMobile":574,"hoverVideo":594,"teaserImageHorizontal":607,"teaserImageHorizontalMobile":636,"projectLink":656,"externalLink":12,"introduction":657,"body":673,"video":713,"blocks":748,"relatedProject":943,"sortOrder":1041,"slug":1042,"status":1038,"updatedAt":1043,"createdAt":1044,"_status":1038},16,"Lucky Charms","AR Experience, Game","Lucky Charms, Edelman",[533,540],{"id":534,"singular":535,"plural":536,"slug":537,"updatedAt":538,"createdAt":539},5,"AR Experience","AR Experiences","ar-experience","2026-05-26T21:39:34.212Z","2026-03-06T22:36:25.525Z",{"id":32,"singular":541,"plural":542,"slug":543,"updatedAt":544,"createdAt":544},"Game","Games","games","2026-02-09T22:14:45.135Z",{"id":546,"alt":547,"caption":12,"prefix":13,"updatedAt":548,"createdAt":548,"url":549,"thumbnailURL":550,"filename":551,"mimeType":504,"filesize":552,"width":553,"height":554,"focalX":12,"focalY":12,"sizes":555},197,"Lucky-Charms-Tile-Desktop","2026-04-17T20:47:23.907Z","https://cms.14four.com/media-assets/Lucky-Charms-Tile-Desktop.png","https://cms.14four.com/api/media/file/Lucky-Charms-Tile-Desktop-300x169.png","Lucky-Charms-Tile-Desktop.png",2086245,1897,1066,{"thumbnail":556,"small":560,"medium":564,"large":568,"xlarge":573},{"url":557,"width":126,"height":127,"mimeType":504,"filesize":558,"filename":559},"https://cms.14four.com/media-assets/Lucky-Charms-Tile-Desktop-300x169.png",141245,"Lucky-Charms-Tile-Desktop-300x169.png",{"url":561,"width":132,"height":133,"mimeType":504,"filesize":562,"filename":563},"https://cms.14four.com/media-assets/Lucky-Charms-Tile-Desktop-600x337.png",511043,"Lucky-Charms-Tile-Desktop-600x337.png",{"url":565,"width":138,"height":139,"mimeType":504,"filesize":566,"filename":567},"https://cms.14four.com/media-assets/Lucky-Charms-Tile-Desktop-900x506.png",1078125,"Lucky-Charms-Tile-Desktop-900x506.png",{"url":569,"width":205,"height":570,"mimeType":504,"filesize":571,"filename":572},"https://cms.14four.com/media-assets/Lucky-Charms-Tile-Desktop-1400x787.png",787,2337517,"Lucky-Charms-Tile-Desktop-1400x787.png",{"url":22,"width":12,"height":12,"mimeType":12,"filesize":12,"filename":12},{"id":575,"alt":576,"caption":12,"prefix":13,"updatedAt":577,"createdAt":577,"url":578,"thumbnailURL":579,"filename":580,"mimeType":504,"filesize":581,"width":151,"height":152,"focalX":12,"focalY":12,"sizes":582},198,"Lucky-Charms-Tile-Mobile","2026-04-17T20:48:01.601Z","https://cms.14four.com/media-assets/Lucky-Charms-Tile-Mobile.png","https://cms.14four.com/api/media/file/Lucky-Charms-Tile-Mobile-300x434.png","Lucky-Charms-Tile-Mobile.png",892372,{"thumbnail":583,"small":587,"medium":591,"large":592,"xlarge":593},{"url":584,"width":126,"height":156,"mimeType":504,"filesize":585,"filename":586},"https://cms.14four.com/media-assets/Lucky-Charms-Tile-Mobile-300x434.png",323740,"Lucky-Charms-Tile-Mobile-300x434.png",{"url":588,"width":132,"height":161,"mimeType":504,"filesize":589,"filename":590},"https://cms.14four.com/media-assets/Lucky-Charms-Tile-Mobile-600x869.png",1150767,"Lucky-Charms-Tile-Mobile-600x869.png",{"url":22,"width":12,"height":12,"mimeType":12,"filesize":12,"filename":12},{"url":22,"width":12,"height":12,"mimeType":12,"filesize":12,"filename":12},{"url":22,"width":12,"height":12,"mimeType":12,"filesize":12,"filename":12},{"id":595,"alt":596,"caption":12,"prefix":13,"updatedAt":597,"createdAt":597,"url":598,"thumbnailURL":12,"filename":599,"mimeType":18,"filesize":600,"width":12,"height":12,"focalX":12,"focalY":12,"sizes":601},211,"Luck-Charms-Hover-Video-1","2026-04-20T22:53:32.455Z","https://cms.14four.com/media-assets/Luck-Charms-Hover-Video-1.mp4","Luck-Charms-Hover-Video-1.mp4",15647314,{"thumbnail":602,"small":603,"medium":604,"large":605,"xlarge":606},{"url":22,"width":12,"height":12,"mimeType":12,"filesize":12,"filename":12},{"url":22,"width":12,"height":12,"mimeType":12,"filesize":12,"filename":12},{"url":22,"width":12,"height":12,"mimeType":12,"filesize":12,"filename":12},{"url":22,"width":12,"height":12,"mimeType":12,"filesize":12,"filename":12},{"url":22,"width":12,"height":12,"mimeType":12,"filesize":12,"filename":12},{"id":608,"alt":609,"caption":12,"prefix":13,"updatedAt":610,"createdAt":610,"url":611,"thumbnailURL":612,"filename":613,"mimeType":504,"filesize":614,"width":186,"height":132,"focalX":12,"focalY":12,"sizes":615},212,"Lucky-Charms-Next-Project-Desktop-2","2026-04-20T23:27:37.739Z","https://cms.14four.com/media-assets/Lucky-Charms-Next-Project-Desktop-2.png","https://cms.14four.com/api/media/file/Lucky-Charms-Next-Project-Desktop-2-300x63.png","Lucky-Charms-Next-Project-Desktop-2.png",1272075,{"thumbnail":616,"small":620,"medium":624,"large":628,"xlarge":632},{"url":617,"width":126,"height":190,"mimeType":504,"filesize":618,"filename":619},"https://cms.14four.com/media-assets/Lucky-Charms-Next-Project-Desktop-2-300x63.png",51294,"Lucky-Charms-Next-Project-Desktop-2-300x63.png",{"url":621,"width":132,"height":195,"mimeType":504,"filesize":622,"filename":623},"https://cms.14four.com/media-assets/Lucky-Charms-Next-Project-Desktop-2-600x125.png",166132,"Lucky-Charms-Next-Project-Desktop-2-600x125.png",{"url":625,"width":138,"height":200,"mimeType":504,"filesize":626,"filename":627},"https://cms.14four.com/media-assets/Lucky-Charms-Next-Project-Desktop-2-900x188.png",319463,"Lucky-Charms-Next-Project-Desktop-2-900x188.png",{"url":629,"width":205,"height":206,"mimeType":504,"filesize":630,"filename":631},"https://cms.14four.com/media-assets/Lucky-Charms-Next-Project-Desktop-2-1400x292.png",646818,"Lucky-Charms-Next-Project-Desktop-2-1400x292.png",{"url":633,"width":211,"height":212,"mimeType":504,"filesize":634,"filename":635},"https://cms.14four.com/media-assets/Lucky-Charms-Next-Project-Desktop-2-1920x400.png",1078128,"Lucky-Charms-Next-Project-Desktop-2-1920x400.png",{"id":637,"alt":638,"caption":12,"prefix":13,"updatedAt":639,"createdAt":639,"url":640,"thumbnailURL":641,"filename":642,"mimeType":504,"filesize":643,"width":222,"height":223,"focalX":12,"focalY":12,"sizes":644},213,"Lucky-Charms-Next-Project-Mobile-2","2026-04-20T23:27:48.862Z","https://cms.14four.com/media-assets/Lucky-Charms-Next-Project-Mobile-2.png","https://cms.14four.com/api/media/file/Lucky-Charms-Next-Project-Mobile-2-300x128.png","Lucky-Charms-Next-Project-Mobile-2.png",284651,{"thumbnail":645,"small":649,"medium":653,"large":654,"xlarge":655},{"url":646,"width":126,"height":227,"mimeType":504,"filesize":647,"filename":648},"https://cms.14four.com/media-assets/Lucky-Charms-Next-Project-Mobile-2-300x128.png",100710,"Lucky-Charms-Next-Project-Mobile-2-300x128.png",{"url":650,"width":132,"height":232,"mimeType":504,"filesize":651,"filename":652},"https://cms.14four.com/media-assets/Lucky-Charms-Next-Project-Mobile-2-600x257.png",339366,"Lucky-Charms-Next-Project-Mobile-2-600x257.png",{"url":22,"width":12,"height":12,"mimeType":12,"filesize":12,"filename":12},{"url":22,"width":12,"height":12,"mimeType":12,"filesize":12,"filename":12},{"url":22,"width":12,"height":12,"mimeType":12,"filesize":12,"filename":12},"https://edl-002-lucky-charms-ar.still.14four.com/",{"root":658},{"type":240,"format":241,"indent":82,"version":4,"children":659,"direction":12},[660,664],{"tag":244,"type":245,"format":241,"indent":82,"version":4,"children":661,"direction":12},[662],{"mode":248,"text":663,"type":250,"style":241,"detail":82,"format":82,"version":4},"A gem of a project with cereal brand Lucky Charms.",{"type":252,"format":241,"indent":82,"version":4,"children":665,"direction":12,"textStyle":241,"textFormat":82},[666,668,670,671],{"mode":248,"text":667,"type":250,"style":241,"detail":82,"format":82,"version":4},"Ready, set, glow! When one of the longest running cereal brands asks you to create a family-friendly outdoor AR game, you make sure it’s magical. Lucky Charms – the cereal we all know and love for its multi-colored marshmallows and frosted oats – came to 14Four to create an immersive experience for consumers to promote the launch of a brand new Lucky Charm, the “Magic Gem”. Players would harness the hidden power of the Magic Gems on an adventure to locate Lucky’s missing charms.",{"type":669,"version":4},"linebreak",{"type":669,"version":4},{"mode":248,"text":672,"type":250,"style":241,"detail":82,"format":82,"version":4},"The ultimate reward for one lucky sweepstakes winner? A playground makeover, glowing up their local park so kids can continue to play – even once the sun sets.",{"root":674},{"type":240,"format":241,"indent":82,"version":4,"children":675,"direction":12},[676,679,683,687,691,694,702,705],{"tag":260,"type":245,"format":241,"indent":82,"version":4,"children":677,"direction":12},[678],{"mode":248,"text":263,"type":250,"style":241,"detail":82,"format":82,"version":4},{"type":252,"format":241,"indent":82,"version":4,"children":680,"direction":12,"textStyle":241,"textFormat":82},[681],{"mode":248,"text":682,"type":250,"style":241,"detail":82,"format":82,"version":4},"Sometimes making things simple is the hardest challenge of all. The Magic Gems game needed to be easy for anyone to pick up, from the youngest to the oldest family members. It also needed to be played outside – ideally at a park – while being a safe, fun experience. And because the Magic Gem would give players the ability to “see in the dark”, we needed to magically bring night mode to a daytime experience.",{"tag":260,"type":245,"format":241,"indent":82,"version":4,"children":684,"direction":12},[685],{"mode":248,"text":686,"type":250,"style":241,"detail":82,"format":82,"version":4},"Approach",{"type":252,"format":241,"indent":82,"version":4,"children":688,"direction":12,"textStyle":241,"textFormat":82},[689],{"mode":248,"text":690,"type":250,"style":241,"detail":82,"format":82,"version":4},"The game called for an enhancement of the real world, without feeling removed from it. Luckily, our experience working with AR meant we knew exactly how to go about it. We spent a lot of time in the UX phase so we could really nail down all user interactions and asked ourselves a lot of questions: How do you create something that’s both intuitive and fun? How would a family play together? And how could we tie in the key elements of a local park, Magic Gems, and night mode, creating a consistent story?",{"tag":260,"type":245,"format":241,"indent":82,"version":4,"children":692,"direction":12},[693],{"mode":248,"text":271,"type":250,"style":241,"detail":82,"format":82,"version":4},{"type":252,"format":241,"indent":82,"version":4,"children":695,"direction":12,"textStyle":241,"textFormat":82},[696,698,699,700],{"mode":248,"text":697,"type":250,"style":241,"detail":82,"format":82,"version":4},"Who doesn’t love a scavenger hunt? And for this particular one, we utilized a vertical dark mode overlay that, via AR, transformed the real world (through users’ cameras) into a magical dark version. ",{"type":669,"version":4},{"type":669,"version":4},{"mode":248,"text":701,"type":250,"style":241,"detail":82,"format":82,"version":4},"The gameplay was centered around the Magic Gems’ unique ability to “see” in the dark and look for Lucky’s missing Magic Charms. This factor added a surprise and delight element to the game. It also provided a natural connection to the sweepstakes prize. In addition, because this game was intended to be played at a park or open space, we needed to keep safety top of mind. We used a player’s GPS and Google maps to help them find a safe park to walk around while searching for their virtual charms.",{"tag":260,"type":245,"format":241,"indent":82,"version":4,"children":703,"direction":12},[704],{"mode":248,"text":279,"type":250,"style":241,"detail":82,"format":82,"version":4},{"type":252,"format":241,"indent":82,"version":4,"children":706,"direction":12,"textStyle":241,"textFormat":82},[707,709,710,711],{"mode":248,"text":708,"type":250,"style":241,"detail":82,"format":82,"version":4},"With a game concept reinforcing the brand goals, we gave Lucky Charms a fun and engaging way to promote their new charm. It supported the cereal company’s family-focused identity while encouraging healthy and fun time together outside. Families around the nation enjoyed the game so much that they couldn’t stop sharing, the experience earned 19 media placements with over 1.57MM impressions. Adding to the magic it also earned 9 social media placements reaching up to 400k impressions.",{"type":669,"version":4},{"type":669,"version":4},{"mode":248,"text":712,"type":250,"style":241,"detail":82,"format":82,"version":4},"If the word of all those excited families wasn’t enough, the 170 press releases were the sweet marshmallows to top it all off, adding up to 231.7MM impressions including a mention in Ad Weeks Food and Beverage roundup.",{"vimeoId":714,"poster":715},"1184252239",{"id":716,"alt":717,"caption":12,"prefix":13,"updatedAt":718,"createdAt":718,"url":719,"thumbnailURL":720,"filename":721,"mimeType":504,"filesize":722,"width":186,"height":294,"focalX":12,"focalY":12,"sizes":723},207,"Luck-Charms-Video-Static-1","2026-04-17T22:50:00.042Z","https://cms.14four.com/media-assets/Luck-Charms-Video-Static-1.png","https://cms.14four.com/api/media/file/Luck-Charms-Video-Static-1-300x150.png","Luck-Charms-Video-Static-1.png",5971376,{"thumbnail":724,"small":729,"medium":733,"large":738,"xlarge":743},{"url":725,"width":126,"height":726,"mimeType":504,"filesize":727,"filename":728},"https://cms.14four.com/media-assets/Luck-Charms-Video-Static-1-300x150.png",150,145147,"Luck-Charms-Video-Static-1-300x150.png",{"url":730,"width":132,"height":126,"mimeType":504,"filesize":731,"filename":732},"https://cms.14four.com/media-assets/Luck-Charms-Video-Static-1-600x300.png",545423,"Luck-Charms-Video-Static-1-600x300.png",{"url":734,"width":138,"height":735,"mimeType":504,"filesize":736,"filename":737},"https://cms.14four.com/media-assets/Luck-Charms-Video-Static-1-900x450.png",450,1162077,"Luck-Charms-Video-Static-1-900x450.png",{"url":739,"width":205,"height":740,"mimeType":504,"filesize":741,"filename":742},"https://cms.14four.com/media-assets/Luck-Charms-Video-Static-1-1400x700.png",700,2662544,"Luck-Charms-Video-Static-1-1400x700.png",{"url":744,"width":211,"height":745,"mimeType":504,"filesize":746,"filename":747},"https://cms.14four.com/media-assets/Luck-Charms-Video-Static-1-1920x960.png",960,4781872,"Luck-Charms-Video-Static-1-1920x960.png",[749,812,847,856,909],{"id":750,"mobileCarousel":324,"blockName":12,"images":751,"blockType":390},"69e2b7af4b1ed56da9a1f453",[752,779],{"id":753,"image":754,"text":12,"order":354,"columns":355},"69e2b7c14b1ed56da9a1f454",{"id":755,"alt":756,"caption":12,"prefix":13,"updatedAt":757,"createdAt":757,"url":758,"thumbnailURL":759,"filename":760,"mimeType":504,"filesize":761,"width":335,"height":762,"focalX":12,"focalY":12,"sizes":763},201,"Luck-Charms-Image-1","2026-04-17T22:44:39.448Z","https://cms.14four.com/media-assets/Luck-Charms-Image-1.png","https://cms.14four.com/api/media/file/Luck-Charms-Image-1-300x335.png","Luck-Charms-Image-1.png",2442324,1438,{"thumbnail":764,"small":768,"medium":772,"large":777,"xlarge":778},{"url":765,"width":126,"height":339,"mimeType":504,"filesize":766,"filename":767},"https://cms.14four.com/media-assets/Luck-Charms-Image-1-300x335.png",247080,"Luck-Charms-Image-1-300x335.png",{"url":769,"width":132,"height":151,"mimeType":504,"filesize":770,"filename":771},"https://cms.14four.com/media-assets/Luck-Charms-Image-1-600x670.png",872139,"Luck-Charms-Image-1-600x670.png",{"url":773,"width":138,"height":774,"mimeType":504,"filesize":775,"filename":776},"https://cms.14four.com/media-assets/Luck-Charms-Image-1-900x1005.png",1005,1906930,"Luck-Charms-Image-1-900x1005.png",{"url":22,"width":12,"height":12,"mimeType":12,"filesize":12,"filename":12},{"url":22,"width":12,"height":12,"mimeType":12,"filesize":12,"filename":12},{"id":780,"image":781,"text":805,"order":354,"columns":355},"69e2b7efd86a90eff0ea3d61",{"id":782,"alt":783,"caption":12,"prefix":13,"updatedAt":784,"createdAt":785,"url":786,"thumbnailURL":787,"filename":788,"mimeType":504,"filesize":789,"width":335,"height":365,"focalX":12,"focalY":12,"sizes":790},202,"Luck-Charms-Image-2","2026-04-17T22:45:18.201Z","2026-04-17T22:45:18.200Z","https://cms.14four.com/media-assets/Luck-Charms-Image-2.png","https://cms.14four.com/api/media/file/Luck-Charms-Image-2-300x168.png","Luck-Charms-Image-2.png",1678245,{"thumbnail":791,"small":795,"medium":799,"large":803,"xlarge":804},{"url":792,"width":126,"height":369,"mimeType":504,"filesize":793,"filename":794},"https://cms.14four.com/media-assets/Luck-Charms-Image-2-300x168.png",146285,"Luck-Charms-Image-2-300x168.png",{"url":796,"width":132,"height":339,"mimeType":504,"filesize":797,"filename":798},"https://cms.14four.com/media-assets/Luck-Charms-Image-2-600x335.png",542404,"Luck-Charms-Image-2-600x335.png",{"url":800,"width":138,"height":378,"mimeType":504,"filesize":801,"filename":802},"https://cms.14four.com/media-assets/Luck-Charms-Image-2-900x503.png",1191263,"Luck-Charms-Image-2-900x503.png",{"url":22,"width":12,"height":12,"mimeType":12,"filesize":12,"filename":12},{"url":22,"width":12,"height":12,"mimeType":12,"filesize":12,"filename":12},{"root":806},{"type":240,"format":241,"indent":82,"version":4,"children":807,"direction":12},[808],{"type":252,"format":241,"indent":82,"version":4,"children":809,"direction":12,"textStyle":241,"textFormat":82},[810],{"mode":248,"text":811,"type":250,"style":241,"detail":82,"format":82,"version":4},"Players entering the sweepstake would be in with a chance to win a glow in the dark play structure for their local park.",{"id":813,"mobileCarousel":324,"blockName":12,"images":814,"blockType":390},"69e2b80ed86a90eff0ea3d62",[815],{"id":816,"image":817,"text":12,"order":354,"columns":429},"69e2b812d86a90eff0ea3d63",{"id":818,"alt":819,"caption":12,"prefix":13,"updatedAt":820,"createdAt":820,"url":821,"thumbnailURL":822,"filename":823,"mimeType":504,"filesize":824,"width":403,"height":825,"focalX":12,"focalY":12,"sizes":826},203,"Luck-Charms-Image-3","2026-04-17T22:46:02.078Z","https://cms.14four.com/media-assets/Luck-Charms-Image-3.png","https://cms.14four.com/api/media/file/Luck-Charms-Image-3-300x169.png","Luck-Charms-Image-3.png",2260765,1471,{"thumbnail":827,"small":831,"medium":835,"large":839,"xlarge":843},{"url":828,"width":126,"height":127,"mimeType":504,"filesize":829,"filename":830},"https://cms.14four.com/media-assets/Luck-Charms-Image-3-300x169.png",145793,"Luck-Charms-Image-3-300x169.png",{"url":832,"width":132,"height":133,"mimeType":504,"filesize":833,"filename":834},"https://cms.14four.com/media-assets/Luck-Charms-Image-3-600x337.png",540898,"Luck-Charms-Image-3-600x337.png",{"url":836,"width":138,"height":139,"mimeType":504,"filesize":837,"filename":838},"https://cms.14four.com/media-assets/Luck-Charms-Image-3-900x506.png",1179591,"Luck-Charms-Image-3-900x506.png",{"url":840,"width":205,"height":570,"mimeType":504,"filesize":841,"filename":842},"https://cms.14four.com/media-assets/Luck-Charms-Image-3-1400x787.png",2715153,"Luck-Charms-Image-3-1400x787.png",{"url":844,"width":211,"height":426,"mimeType":504,"filesize":845,"filename":846},"https://cms.14four.com/media-assets/Luck-Charms-Image-3-1920x1080.png",4408226,"Luck-Charms-Image-3-1920x1080.png",{"id":848,"quote":849,"author":439,"blockName":12,"blockType":440},"69e2b843d86a90eff0ea3d64",{"root":850},{"type":240,"format":241,"indent":82,"version":4,"children":851,"direction":12},[852],{"type":252,"format":241,"indent":82,"version":4,"children":853,"direction":12,"textStyle":241,"textFormat":82},[854],{"mode":248,"text":855,"type":250,"style":241,"detail":82,"format":82,"version":4},"Featured in ADWEEK’s \u2028Top 10 outstanding food and \u2028beverage projects.",{"id":857,"mobileCarousel":324,"blockName":12,"images":858,"blockType":390},"69e2b852d86a90eff0ea3d65",[859,884],{"id":860,"image":861,"text":12,"order":354,"columns":355},"69e2b859d86a90eff0ea3d66",{"id":862,"alt":863,"caption":12,"prefix":13,"updatedAt":864,"createdAt":864,"url":865,"thumbnailURL":866,"filename":867,"mimeType":504,"filesize":868,"width":335,"height":762,"focalX":12,"focalY":12,"sizes":869},204,"Luck-Charms-Image-4","2026-04-17T22:47:08.741Z","https://cms.14four.com/media-assets/Luck-Charms-Image-4.png","https://cms.14four.com/api/media/file/Luck-Charms-Image-4-300x335.png","Luck-Charms-Image-4.png",4339498,{"thumbnail":870,"small":874,"medium":878,"large":882,"xlarge":883},{"url":871,"width":126,"height":339,"mimeType":504,"filesize":872,"filename":873},"https://cms.14four.com/media-assets/Luck-Charms-Image-4-300x335.png",323991,"Luck-Charms-Image-4-300x335.png",{"url":875,"width":132,"height":151,"mimeType":504,"filesize":876,"filename":877},"https://cms.14four.com/media-assets/Luck-Charms-Image-4-600x670.png",1239944,"Luck-Charms-Image-4-600x670.png",{"url":879,"width":138,"height":774,"mimeType":504,"filesize":880,"filename":881},"https://cms.14four.com/media-assets/Luck-Charms-Image-4-900x1005.png",2739065,"Luck-Charms-Image-4-900x1005.png",{"url":22,"width":12,"height":12,"mimeType":12,"filesize":12,"filename":12},{"url":22,"width":12,"height":12,"mimeType":12,"filesize":12,"filename":12},{"id":885,"image":886,"text":12,"order":354,"columns":355},"69e2b873d86a90eff0ea3d67",{"id":887,"alt":888,"caption":12,"prefix":13,"updatedAt":889,"createdAt":889,"url":890,"thumbnailURL":891,"filename":892,"mimeType":504,"filesize":893,"width":335,"height":762,"focalX":12,"focalY":12,"sizes":894},205,"Luck-Charms-Image-5","2026-04-17T22:47:36.343Z","https://cms.14four.com/media-assets/Luck-Charms-Image-5.png","https://cms.14four.com/api/media/file/Luck-Charms-Image-5-300x335.png","Luck-Charms-Image-5.png",2041468,{"thumbnail":895,"small":899,"medium":903,"large":907,"xlarge":908},{"url":896,"width":126,"height":339,"mimeType":504,"filesize":897,"filename":898},"https://cms.14four.com/media-assets/Luck-Charms-Image-5-300x335.png",203661,"Luck-Charms-Image-5-300x335.png",{"url":900,"width":132,"height":151,"mimeType":504,"filesize":901,"filename":902},"https://cms.14four.com/media-assets/Luck-Charms-Image-5-600x670.png",718574,"Luck-Charms-Image-5-600x670.png",{"url":904,"width":138,"height":774,"mimeType":504,"filesize":905,"filename":906},"https://cms.14four.com/media-assets/Luck-Charms-Image-5-900x1005.png",1562991,"Luck-Charms-Image-5-900x1005.png",{"url":22,"width":12,"height":12,"mimeType":12,"filesize":12,"filename":12},{"url":22,"width":12,"height":12,"mimeType":12,"filesize":12,"filename":12},{"id":910,"mobileCarousel":324,"blockName":12,"images":911,"blockType":390},"69e2b88fd86a90eff0ea3d68",[912],{"id":913,"image":914,"text":12,"order":354,"columns":429},"69e2b893d86a90eff0ea3d69",{"id":915,"alt":916,"caption":12,"prefix":13,"updatedAt":917,"createdAt":917,"url":918,"thumbnailURL":919,"filename":920,"mimeType":504,"filesize":921,"width":403,"height":825,"focalX":12,"focalY":12,"sizes":922},206,"Luck-Charms-Image-6","2026-04-17T22:48:05.340Z","https://cms.14four.com/media-assets/Luck-Charms-Image-6.png","https://cms.14four.com/api/media/file/Luck-Charms-Image-6-300x169.png","Luck-Charms-Image-6.png",4384888,{"thumbnail":923,"small":927,"medium":931,"large":935,"xlarge":939},{"url":924,"width":126,"height":127,"mimeType":504,"filesize":925,"filename":926},"https://cms.14four.com/media-assets/Luck-Charms-Image-6-300x169.png",151030,"Luck-Charms-Image-6-300x169.png",{"url":928,"width":132,"height":133,"mimeType":504,"filesize":929,"filename":930},"https://cms.14four.com/media-assets/Luck-Charms-Image-6-600x337.png",539007,"Luck-Charms-Image-6-600x337.png",{"url":932,"width":138,"height":139,"mimeType":504,"filesize":933,"filename":934},"https://cms.14four.com/media-assets/Luck-Charms-Image-6-900x506.png",1198680,"Luck-Charms-Image-6-900x506.png",{"url":936,"width":205,"height":570,"mimeType":504,"filesize":937,"filename":938},"https://cms.14four.com/media-assets/Luck-Charms-Image-6-1400x787.png",2711304,"Luck-Charms-Image-6-1400x787.png",{"url":940,"width":211,"height":426,"mimeType":504,"filesize":941,"filename":942},"https://cms.14four.com/media-assets/Luck-Charms-Image-6-1920x1080.png",4812631,"Luck-Charms-Image-6-1920x1080.png",{"id":944,"title":945,"subtitle":541,"client":946,"category":102,"categories":947,"teaserImageCard":948,"teaserImageCardMobile":949,"hoverVideo":950,"teaserImageHorizontal":951,"teaserImageHorizontalMobile":952,"projectLink":12,"externalLink":12,"introduction":953,"body":964,"video":990,"blocks":993,"relatedProject":1035,"sortOrder":1036,"slug":1037,"status":1038,"updatedAt":1039,"createdAt":1040,"_status":1038},21,"Toyota Test Track","Toyota, H/L",[32],303,304,334,305,306,{"root":954},{"type":240,"format":241,"indent":82,"version":4,"children":955,"direction":12},[956,960],{"tag":244,"type":245,"format":241,"indent":82,"version":4,"children":957,"direction":12},[958],{"mode":248,"text":959,"type":250,"style":241,"detail":82,"format":82,"version":4},"Pack your pixel skis and head for the mountains in Toyota's exciting retro themed road trip",{"type":252,"format":241,"indent":82,"version":4,"children":961,"direction":12,"textStyle":241,"textFormat":82},[962],{"mode":248,"text":963,"type":250,"style":241,"detail":82,"format":82,"version":4},"Connecting with a new era of drivers through a vintage style, Toyota invites audiences to test drive their 2024 vehicles in a classic arcade driving game. Players can jump behind the pixel wheel to collect tokens, avoid potholes, and reach one of three destinations with the most points to land a spot on Toyota's coveted leaderboard.",{"root":965},{"type":240,"format":241,"indent":82,"version":4,"children":966,"direction":12},[967,972,976,979,983,986],{"tag":260,"type":245,"format":241,"indent":82,"version":4,"children":968,"direction":12,"textFormat":4},[969,970],{"mode":248,"text":263,"type":250,"style":241,"detail":82,"format":4,"version":4},{"mode":248,"text":971,"type":250,"style":241,"detail":82,"format":82,"version":4},"\u2028",{"type":252,"format":241,"indent":82,"version":4,"children":973,"direction":12,"textStyle":241,"textFormat":82},[974],{"mode":248,"text":975,"type":250,"style":241,"detail":82,"format":82,"version":4},"Capturing the distinct look of an 8bit video game, while retaining the detail of craftsmanship that goes into a Toyota vehicle, wasn’t going to be an easy Sunday drive. Each selectable car needed to retain enough fidelity in the graphics to provide a true representation of the actual models sold in Toyota dealerships, as well the available color options for each. To top it all off, an accessory would be fixed to the roof of the player's car based on the final destination chosen. All of these criteria needed to be built into the game before our wheels even hit the asphalt.",{"tag":260,"type":245,"format":241,"indent":82,"version":4,"children":977,"direction":12},[978],{"mode":248,"text":271,"type":250,"style":241,"detail":82,"format":82,"version":4},{"type":252,"format":241,"indent":82,"version":4,"children":980,"direction":12,"textStyle":241,"textFormat":82},[981],{"mode":248,"text":982,"type":250,"style":241,"detail":82,"format":82,"version":4},"Taking inspiration from Toyota’s online customizing experience, we realized the best approach to take was a pixelation filter. We applied the filter to the vehicles our 3D model team created, allowing us to control the pixel count while providing gameplay that offered more depth and complexity for the player. This quick turn solution took things from first to fifth gear, fast!",{"tag":260,"type":245,"format":241,"indent":82,"version":4,"children":984,"direction":12},[985],{"mode":248,"text":279,"type":250,"style":241,"detail":82,"format":82,"version":4},{"type":252,"format":241,"indent":82,"version":4,"children":987,"direction":12,"textStyle":241,"textFormat":82},[988],{"mode":248,"text":989,"type":250,"style":241,"detail":82,"format":82,"version":4},"14Four took this game from radiator to rims, establishing the game's mechanics and style across each touchpoint a player would experience. From early concepting and UI designs, to 3D modeling and development of the cars and levels, our team raced to deliver an enjoyable driving experience players could play again and again to beat their high score or try new cars. So what are you waiting for? Buckle up, pick your tunes and hit the gas!",{"vimeoId":991,"poster":992},"1189537142",307,[994,1010,1016,1026],{"id":995,"mobileCarousel":324,"blockName":12,"images":996,"blockType":390},"69f91088ffd37ba14b4907bd",[997,1000],{"id":998,"image":999,"text":12,"order":354,"columns":355},"69f9108fffd37ba14b4907be",308,{"id":1001,"image":1002,"text":1003,"order":354,"columns":355},"69f91099ffd37ba14b4907bf",314,{"root":1004},{"type":240,"format":241,"indent":82,"version":4,"children":1005,"direction":12},[1006],{"type":252,"format":241,"indent":82,"version":4,"children":1007,"direction":12,"textStyle":241,"textFormat":82},[1008],{"mode":248,"text":1009,"type":250,"style":241,"detail":82,"format":82,"version":4},"Fully customize your Toyota vehicle from model to color before loading up your adventure gear for the road trip selected.",{"id":1011,"vimeoId":1012,"poster":1013,"autoplay":1014,"fullBleed":324,"canPlay":324,"blockName":12,"blockType":1015},"69f91163ffd37ba14b4907c7","1189187430",310,true,"video-block",{"id":1017,"quote":1018,"author":1025,"blockName":12,"blockType":440},"69f910bdffd37ba14b4907c2",{"root":1019},{"type":240,"format":241,"indent":82,"version":4,"children":1020,"direction":12},[1021],{"type":252,"format":241,"indent":82,"version":4,"children":1022,"direction":12,"textStyle":241,"textFormat":82},[1023],{"mode":248,"text":1024,"type":250,"style":241,"detail":82,"format":82,"version":4},"“We collaborated with the incredibly talented team at 14Four. They not only partnered with us on the process but brought their own unique flare to the game that we loved.”","Will Hammack - H/L",{"id":1027,"mobileCarousel":324,"blockName":12,"images":1028,"blockType":390},"69f910cbffd37ba14b4907c3",[1029,1032],{"id":1030,"image":1031,"text":12,"order":354,"columns":355},"69f910ccffd37ba14b4907c4",311,{"id":1033,"image":1034,"text":12,"order":354,"columns":355},"69f910e0ffd37ba14b4907c6",312,13,110,"toyota-test-track","published","2026-05-27T21:04:37.228Z","2026-04-28T23:32:57.364Z",100,"lucky-charms","2026-05-26T22:23:48.752Z","2026-04-17T20:46:19.689Z",90,"2026-05-29T20:20:08.424Z","2026-05-28T20:58:03.659Z",{},1780086420986]