Rangale
Product, AI Integration
Client:
14Four
Go from months to minutes with our AI powered, data tracking tool, Rangale.
As a team constantly learning and experimenting with innovative tech, we often benefit from early discoveries that lead to the improvement of our processes. Our recently developed tool, Rangale, serves as a huge boost to our agency’s efficiency. Providing a fully configurable platform, Rangale allows quick provisioning and management for multiple campaigns, giveaways, sweepstakes and more – for multiple clients at a single time.
Challenge
From years of developing web campaigns that required custom code with each nuance, our team identified the need for a tool that would help us avoid repeated work.
We formulated a brief that highlighted required fields, variables, and metrics commonly requested by our clients for their promotional sites. Taking into account our sum of experience in this field, we also considered how newly accessible tech could improve the experience, looking at AI integrations to further increase efficiency and support a standalone, self-guided platform for future users.
Strategy
Our expert team of developers wasted no time in setting up backend infrastructure, ensuring security protocols were in place in accordance to AWS best practices, with data encryption and strict data retention policies included.
On the front end, our developers worked closely with the UX team to design an intuitive dashboard, data entry forms, and review processes. These would guide and inform users throughout each step needed to be completed, ensuring successful performance and data tracking once the campaign had launched.
To accelerate set up time within the tool, a brief written description could be used to prompt AI and generate the required data tracking fields. Users would still have the opportunity to edit the details, add new fields, or give another prompt for AI to generate further.
Impact
We put our product to the test and applied it to several of our ongoing campaigns, each with different promotional goals and executions. The results spoke for themselves – through the use of Rangale we reduced our back end build time by 30-40% and saved our clients 15-20% compared to a traditional build while continuing to deliver the same high quality service we’ve built our reputation on.
Through the use of Rangale, we reduced our back end build time by 30-40% and saved our clients 15-20%.
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