Connecting Generative AI Video to On-demand Data

Using data from the real world to automatically create fun and informative experiences.

Imagine walking into an event and seeing a wall of videos, each one uniquely generated from real-world data, updating in real time, and tailored to the moment. Now imagine pointing your phone at your ticket and stepping inside that experience through augmented reality.

It Starts with Data

Let's take a formula 1 race as an example. F1 generates a lot of public interest. There's often up-to-the minute news coverage, social posts, live scoring, etc.

Data into Video

This is where it gets interesting. AI video generation tools can now take structured data and turn it into video content in near real time. Feed in a leaderboard update, an overtake, a social post, a news headline — and the AI produces a video clip that tells that story visually.

The result is a content engine that can run itself. As new data flows in from APIs, new videos are generated, queued, and pushed to the display. Let it rip or queue videos for approval.

A Living Wall

Those generated videos can be fed into a grid displayed on a large screen or projector — a visual installation that updates throughout the event. It surfaces what matters most in that moment, and it evolves as the event does.

This kind of display does something traditional signage can't: it makes data feel alive. Event organizers and booth operators have a centerpiece that earns attention because it's always showing something new.

Augmented Reality in Your Pocket

The experience doesn’t stop at the screen.
Members who receive exclusive tokens, such as an ID badge and branded lanyard, can activate an augmented version of the experience by tapping or scanning the badge with their mobile device. The content will be displayed upon the badge so that users can stay up to date from anywhere at the event or outside of it.

Additionally, attendees can unlock further experiences after the event concludes through their member ID card, furthering the brand’s campaign longevity.

In Conclusion

Brands at events are competing for attention. Connecting APIs, AI video generation, live displays, and augmented reality into a single experience is one way to do that.
14Four is ready to help.