Adidas Alpha Edge

Adidas wanted to promote their new shoe which utilizes 3D printing technology, and what better way to show this off than through Augmented Reality. We modeled a 3D version of the shoe and then added a dynamic fluid simulation to accentuate and bring life to the resin printed soles. This was launched in Finish Line stores across the country.

  • Development
  • 3D / Animation
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