Collection
Clients: Nike, AKQA
Driven by lifestyle, culture and community; product launches are quickly shifting towards immersive experiences that connect through authenticity. Consumer's look for representation and intent from campaigns to encourage brand adoption, which requires a deeper understanding of audience habits outside of retail.
Since first collaborating with Nike in 2009, our team has created digital activations providing accessibility to sports and apparel for communities around the world. We've designed and built initiatives to celebrate fun over competition in youth organizations, and together we overcame a global crisis to deliver moments of joy in every home.
In collaboration with House of Hoops, Kyrie Irving celebrates his latest collection with Nike through an augmented gallery experience. Activated from center court, on any court, at any time; communities of hoopers across the country can view unique pieces from 6 selected artists, featured in the 1 World/1 People sneaker line.
Nike and Lego teamed up with
Kids Footlocker stores across the country, inviting shoppers to rediscover the joy of sport in this exciting digital installment.
With the freedom to play replaced by
the pressure to win, 70% of kids aged 13+
are losing interest in organized sports. Our partners at AKQA saw an opportunity to bring back that feeling of unbound energy and allow self expression to come out through a customizable experience.
We built an interactive touchscreen which allowed guests to design and build their own game rules, then play them out on the small court in a solo game or with other shoppers.
Nike Drop Vault breaks retail convention for the launch of Kyrie 7, LeBron 18, and Blazer ‘77 Infinite sneakers through a digital activation that grants fans a closer look in an augmented space. With exclusive access for JD Finish Line members, this curated collection showcases handpicked items available to win in a prize crate giveaway.
Experience back to school shopping in a whole new way through this Nike X Snapchat lens collaboration. Using AR, users place an oversized Nike backpack displayed in the Snapchat app, then watch as it opens up into a walkthrough augmented store. Brows digitized apparel that can be selected for a closer inspection while shopping the perfect first day of school look that can be added to a connected wishlist.
These dynamic Nike banners don’t just look great, they also prepare shoppers for the outdoors with weather updates pulled in through an API. Receive personalized recommendations for Nike apparel suited to each online browsers location based on using their IP address.
