Subaru - Share the Love

Carmichael Lynch

   

Facebook Contest

Every year, Subaru does a campaign to "Share the Love" by making charitable donations to selected not-for-profits. 14Four worked with Carmichael Lynch to build this Facebook application and mobile website to allow users to vote on the charity they'd like to see get a cut of the $5 million Subaru was putting up. The Facebook application featured videos of each charity, calendar reminders for daily voting and the ability for users to update their Facebook profile image. Results will be compiled early this fall.