Doritos Assemble to Win // The Marketing Arm
UX, Design and Development
14Four assembled their powers alongside the crew at The Marketing Arm for another movie / product promotion with the Avengers and Doritos. The site design was influenced by Ironman's HUD and encouraged users to buy bags of Doritos and collect codes that were redeemable for raffle entries within the promotion. A new raffle was featured every day and users could earn more entries the more bags they “assembled”. As the premier of the movie got closer, the prizes got better and more featured content was released on the site.